10 Free Awesome Ways To Learn Search Engine Optimization SEO OnlineSearch Engine Optimization is one of the subjects, there is not many colleges out there to learn from. There is no formal certification but there are plenty sources of information online or in books and most of them are either outdated or complete garbage. So how do we learn SEO without spending a fortune and from the correct sources? 1. Start by reading a good introductory guide – SEO COLLEGE’s Simple Step-By-Step FREE SEO Guide would do. However, this is just the very beginning – don’t stop there. This is just an introduction to help you learn the lingo and be able to understand what it’s all about further on. 2. Read worthy industry blogs. Right, this begs the question which ones are worthy. Use the same judgement you would use evaluating any other information online – what do experienced people in the industry consider reliable sources of information? 3. Follow reputable SEOs on Twitter and read what they share. Look at lists of Twitter users by topic some people are putting together – whoever is included in most of the lists is typically the SEOP is most worth following. 4. Follow reputable SEOs on Facebook and read what they share there. 5. Follow reputable SEOs on Google+ and read what they share there. 6. Read what comes from the search engines – update announcements, interviews with engineers, help articles. But don’t just take their word for it. 7. Get a site. Some hobby site you wouldn’t be afraid to lose. Experiment with it. Track your results. Read the server logs. They make the best read once you’ve got the hang of it and provide plenty of insight. 8. Read SEO forums. Not the kind that are built around promoting a product/series of products but neutral ones where advertising is limited. Take what you read with a pinch of salt. A couple of forums to get you started: http://www.webmasterworld.com/, http://www.cre8asiteforums.com/forums/index.php and http://forums.seochat.com/ (as you get more experienced and better connected in the community you might even end up getting invited to “secret” forums, too – but unfortunately I cannot share those) 9. Participate in Google+ Hangouts, including those run by Google reps. Ask questions – not just fluffy ones but uncomfortable ones too. You may never get a reply but it doesn’t hurt to ask. 10. LinkedIn groups and questions – many of them are spammed to death but sometimes interesting things can be spotted as well. There are more sources available, that will be on my next post:
“How to Learn SEO in 100 Different Ways FREE”
10 Best SEO Books That Every Blogger Should ReadSEO is becoming one of the most popular careers in digital media. Unfortunately, there aren’t many colleges that teach you SEO in the market. In this post, I am going to tell you the 10 best books about SEO and other related subjects I have read. These books helped me a lot, I am sure they will do the same for you too.
- Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin
- The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie StricchiolaThis book can also read by amateur SEO enthusiasts, the author explains from the basics of SEO and slowly goes deep into the topic. The author talks extensively about creating an SEO friendly website. It is a must read to develop your SEO skills. Buy this book Art of SEO: Mastering Search Engine Optimization at Amazon.
- Web marketing all-in-one for dummies by John Arnold
- Successful SEO and Search Marketing In a Week: A Teach Yourself Guide (Teach Yourself Series) by Nick Smith Learn to master SEO and search marketing in just one week–and advance your career! Written by Nick Smith, a leading expert in search-based marketing, Successful SEO and Search Marketing in a Week quickly teaches you the insider secrets to making your business and products easily and quickly found on the Internet. Nick explains the functions of the major search engines as well as what SEO and search marketing are and what they do. He presents the importance of keywords and … Buy this book at Amazon
Google is the new phonebook – How the search changed in last 10 years?I have read that post titled Google vs Yellow Pages Survey Results by David Jenyns the other day. It made me think the good old days, right before this digital media boom! So, I asked myself this question, “-When was the last time, I used a Yellow Pages print book to look up information?”. The answer to that question was not easy – cos, I really don’t remember it exactly! When was the last time I did that? But, I do remember something that more than 4-5 times I had to recycle those books even without opening their cover page!… It’s quite sad isn’t it? or scary? or none of them and it’s rather quite exciting!!! Yellow pages are the telephone directory pages that are utilised to advertise or to checklist companies. They are typically categorized according to the services and solution. The title came from the way that these info have been only printed on yellow pages although the white pages were meant for no-business numbers. The uses of yellow pages come about accidentally when someone who was printing the directory run out of the white papers and used the yellow papers rather. Now its employed by all folks regardless if they speak English or not. In other countries, it can be just referred to as golden pages. According to Google, Google every day answers more than one billion questions from people around the globe in 181 countries and 146 languages. 15% of the searches we see everyday we’ve never seen before. With the developing cyber technologies Google has created computing programs, called “algorithms”, that can handle the immense volume and breadth of search requests. This is just at the beginning of what’s possible, and there is a constant battle between Google and the rest of Internet Search Engines to find better solutions.
Why Google Delivers More Targeted Results Than Other Search EnginesLike most of the major search engines, Google assembles the pages in its search index by using special “searchbot” or crawler software to scour the Web. Found pages are automatically added to Google’s ever-expanding database; when you perform a search, you’re actually searching this database of Web pages, not the Web itself. The results of your searches are ranked according to Google’s trademarked PageRank technology. This technology measures how many other pages link to a particular page; the more links to a page, the higher that page ranks. In addition, PageRank assigns a higher weight to links that come from higher-ranked pages. So if a page is linked to from a number of high-ranked pages, that page will itself achieve a higher ranking. The theory is that the more popular a page is, the higher that page’s ultimate value. While this sounds a little like a popularity contest (and it is), it’s surprising how often this approach delivers high-quality results. The number of web pages indexed by Google is among the largest of all search engines (Google and AllTheWeb are continually jockeying for “biggest” bragging rights), which means you stand a fairly good chance of actually finding what you are searching for. And the Google search engine is relatively smart, it analyzes the keywords in your query and recognizes the type of search result you’re looking for. (For instance, if you enter a person’s name and city, it knows to search its phonebook – not the general Web Index!) (…)
5 Basic SEO Tips for Small Businesses
Many businesses don’t have the capacity to employ the expertise of an SEO agency to create their strategy and SEO activities. However, by becoming familiar with the common search engine optimization processes the following tactics can be implemented in-house.1. Use correct keywords
Keyword research is an essential element of search engine optimization and is commonly one of the first steps to take when undertaking an SEO campaign. Initially, it is good practice for a company to think about the search terms they expect that people would be using in order to find their company. From this a list can be formed and the traffic volumes of the search terms can be found using Google’s keyword research tools. The chosen keywords will then be the heart of any future SEO activity and can be used as part of article marketing activities and as a basis for on-site optimization and content creation.2. Ensure your website is SEO friendly
One of the key elements of SEO is making sure that the website is optimized for and readable by search engine spiders as well as by the readers. A fundamental aspect of this will be ensuring that there are sufficient keywords placed in the titles, copy and meta-descriptions of the website to help Google read the page and rank it for relevance to the searched term. It is worth considering however that keyword stuffing can have negative consequences as Google can consider these websites to be spam.3. Create backlinks
Link building is the process of obtaining links from a wide range of external websites. Google then follows these links and takes them into consideration when ranking the page because they effectively act as endorsements from around the web. Link building can be done through activities such as article marketing and having listings on relevant article directories and partners’ sites. Remember though, Google’s newer algorithm updates (Panda and Penguin) have tried to filter out spammy behaviour and therefore, quality is very much equal to quantity.4. Keep up to date with SEO news
Google has a habit of changing its algorithms unexpectedly and often without warning. This means, in the wake of these changes, a page position in the results pages can change dramatically depending on how the algorithm has been tweaked. Therefore, it is always best to keep up to date with any changes that can have an effect on page ranking, so that a company can adjust its approach to SEO to stay ahead of the game and ensure that their page continues to rank.5. Use Analytics Tools
You should make full use of different tools that analyze the traffic on your website for instance. This can be very important in making sure that you can see what keywords are most effective in your case or what are the times when you receive the most traffic. There are a lot of options out there for different analytical tools. The great thing is that a lot of these options are very cost effective or even free and thus you don’t need to worry about spending a fortune for getting the best SEO for your business.