10 Best Tips for Success with SEO and Online Marketing

10 Best Tips for Success with SEO and Online Marketing

what is seo

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

You have a blog or e-commerce site or you are a small business owner considering internet marketing or anything to do with digital media; are feeling you are stuck or there is no way out or no help available? and you do not have enough budget to hire a web designer or seo consultant! But, you know that, you definitely need help and any kind of it! Then, you can RELAX!… Because, you are on the right truck and do not think EVER to give up! I will tell you what, I have been there many many times, and the good news is I still get that trap almost every day! But, I know its a trap, you know it is a trap, why to fall in when you know its a trap. So, only thing we need is a guidance whenever you are feeling low!.. Here it is;

10 Best tips for Success in SEO or Online Business:


1. STOP SEARCHING for the better resource or method!… Just STOP SEARCHING and START DOING IT!

This tip is the hardest one to apply, and also the most dangerous trap in the path of success.  Its also called ‘SHINY OBJECT SYNDROME’ in the human psychology. What usually happens here is, whenever you start any project; promoting your business online, starting a wordpress blog, applying SEO techniques on to your website etc., you’ll begin to be inundated by dozens, even hundreds, of ideas, tips and tools that promise you the best results, ultimate success or the easiest ways to earn £££ thousands in a month with your blog or whatever you you have with. Ignore these and all of them, and keep things simple please! Yes, there is always a better technique, a latest trend of doing things, or new tips and tools available. But, you do not have time for trying everything or reading all those latest ‘shiny’ articles or e-books etc. You must start from somewhere, as you go along there is always time for correction or update or whatever you like to do. Just start building up whatever you intend to be doing! Even, you picked the worst wrong method or tool or misguided by an out-dated Internet GURU or anybody; I assure you with all my heart that YOU WON’T LOOSE! and it’s not a loss or a failure! Even, you did not succeed, you will learn that your Internet GURU was wrong and he/she is a SCAM! However, this is a way better and valuable experience than DOING NOTHING but still SEARCHING for the Shiniest Object! So, the best tip for success is, to find what works for you to create good material and stick to that until you make some progress. If you find out, you are not making any progress let alone being succeed, try something else, immediately! But, don’t be distracted by the latest trend, to the most ultimate way of creating fun posts and content. The latest shiny tool or website may be cool, but don’t become a technique or software collector without even knowing what you got exactly! Spend 90% of your time using what you know will work – and spend the other 10 % testing new ideas.

2. Do a little bit each day

First and foremost, set time each day to do at least one thing with your site. You may find yourself stressed and short of time but don’t let this make you put off creating and promoting your site. As the famous story goes, the tortoise really does win the race regardless it moves the slowest;  so keep it up and don’t compromise on quality. For your site, this could mean putting together just one amazing multimedia experience a month. This is still better than doing nothing at all.

3. Make maximum use of all the social networks

You are probably already using social networks such as Facebook, Twitter and YouTube or any other. So, use them for your potential business as well. Commit to one quick post at the beginning and end of each day.Find a fun, interesting or slightly controversial image (you can find that on Flickr), or make one yourself using any of the free image-editing software out there ( there are some good and easy to use ones available online and free, such as Pixlr). You could also grab related videos from YouTube or use a free screen-capture program or a webcam to create one yourself (for example, CamStudio); just make it fun and informative. Then post it to your Facebook page, tweet it, upload it to your YouTube page and so on. You will definitely get some responds, reply to them, get their comments and go from there.

4. Design your website well but cheaply

Even if you are doing things on the cheap, you can still use a good-looking theme (free from WordPress) f or your website. It’s not hard to tweak the website options available so that your site looks totally new and unique. Even, if it doesn’t look as perfect as you’d like it, remember that it’s only your first experience, and it’s your useful and fun content that is more important. The point is, as long as your website design is good enough not to send your customers away from it, you should be fine (at least at the start!). You can always update or change it later, or pay for a smarter one, once you’ve made your cash.

5. Be Social and Real

Most of all, to make a full use of social networks, first thing you need to make sure is HAVE FUN and BE LIKEABLE! At the same time, always use a Call-To-Action (ask people to like or share your content or make them engage with you somehow). BEING REAL and asking for action will naturally make people want to share your content and your online presence too. To save time in this area, I recommend you to use Hootsuite, a free program that will let you post, tweet and more, all from one website.

6. Use recommended plug-ins

Since you are using WordPress, use as many high-rated plug-ins as you can, to make your life as easy as possible. Do not go overboard and try to automate everything (because, at the end of the day, manual is best). For some excellent free plug-ins, search on Google by typing ‘Top 10 Essential WordPress Plugins Free’  or something similar.

7. Make a good Keyword Research

One thing you shouldn’t skimp either time or effort on is your keyword search time. Spare yourself a whole day, or two if you have to. Lock yourself in a room and focus. During this time, create a detailed plan that will be good for months or even years (you might just create one good piece of content a month). To do this more cheaply, time your research using a paid tool during its intro period when it’s free! (most of them will give you at least One Month Trial Period Free of charge which is more than enough to find out whether your keywords working or not). But, you must remember to cancel it before the monthly fee kicks in; because, some of them will ask your card details for signing you up.

8. Specialize as much as possible

Do not try to sell everything in the world in an effort to make money. Making your offer too broad may ultimately lead you to making little or nothing. When doing your keyword research, your best bet is to define your niche clearly, making it as specific as possible and as well as achievable as you can get, while generating enough searches every month to keep it profitable too.

9. Do Link Building but naturally

Build your links naturally being active in your niche. Create profiles on Google Plus for author rank and tie everything to your name. Find good, solid, non-competing but related blogs on Blog Catalog and start adding value and comments using your name and your website. After getting good content on your site, sign up to be a guest writer on Post Runner and other related sites. You can also hire someone cheaply on oDesk to email other related blogs/websites constantly to get you on those as well.

10. Avoid PPC – if you don’t have the budget

If you are short of cash, don’t use PPC (pay per click marketing) or any other paid traffic, Doing this the wrong way can mean that you will be in debt to Google and others, and that can only hurt your efforts in the long run. The sole reason for using PPC at this stage would be to test your landing page or keywords to ensure that they convert. Be sure to turn it off as soon as you hit your limit, though. Use PPC Marketing only after you are making some money from your website.

10 Free Awesome Ways To Learn Search Engine Optimization SEO Online

 10 Free Awesome Ways To Learn Search Engine Optimization SEO Online

Search Engine Optimization is one of the subjects, there is not many colleges out there to learn from.   There is no formal certification but there are plenty sources of information online or in books and most of them are either outdated or complete garbage. So how do we learn SEO without spending a fortune and from the correct sources? 1. Start by reading a good introductory guide – SEO COLLEGE’s Simple Step-By-Step FREE SEO Guide would do. However, this is just the very beginning – don’t stop there. This is just an introduction to help you learn the lingo and be able to understand what it’s all about further on. 2. Read worthy industry blogs. Right, this begs the question which ones are worthy. Use the same judgement you would use evaluating any other information online – what do experienced people in the industry consider reliable sources of information? 3. Follow reputable SEOs on Twitter and read what they share. Look at lists of Twitter users by topic some people are putting together – whoever is included in most of the lists is typically the SEOP is most worth following. 4. Follow reputable SEOs on Facebook and read what they share there. 5. Follow reputable SEOs on Google+ and read what they share there. 6. Read what comes from the search engines – update announcements, interviews with engineers, help articles. But don’t just take their word for it. 7. Get a site. Some hobby site you wouldn’t be afraid to lose. Experiment with it. Track your results. Read the server logs. They make the best read once you’ve got the hang of it and provide plenty of insight. 8. Read SEO forums. Not the kind that are built around promoting a product/series of products but neutral ones where advertising is limited. Take what you read with a pinch of salt. A couple of forums to get you started: http://www.webmasterworld.com/, http://www.cre8asiteforums.com/forums/index.php and http://forums.seochat.com/ (as you get more experienced and better connected in the community you might even end up getting invited to “secret” forums, too – but unfortunately I cannot share those) 9. Participate in Google+ Hangouts, including those run by Google reps.  Ask questions – not just fluffy ones but uncomfortable ones too. You may never get a reply but it doesn’t hurt to ask. 10. LinkedIn groups and questions – many of them are spammed to death but sometimes interesting things can be spotted as well. There are more sources available, that will be on my next post:

“How to Learn SEO in 100 Different Ways FREE”

Learn SEO Free in a week

Learning Search Engine Optimization is even not very simple, but its possible to get an overall idea and understanding in one week! There are number of ways of teaching SEO online or offline exist.  Our approach is based on case studies and experiences that a sort of project method. As far as Search Engine Marketing concerns, SEO or any related subject is not too complex to understand or you don’t even need to spend a fortune to SEO Trainings or hire an SEO/SEM  expert. Our main goal is to strip away as much as of the mystique from SEO and SEM (Search Engine Marketing) as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the ‘Seo geeks’ and even have a conversation with them. We’ll uncover the meaning of the jargon and acronyms you need to know too, such as ranking, backlinking, social signals, pay-per-click advertising (ppc) etc. If we shorten SEO process and show you only the basics that SEO can be taught in  7 days:   1. DAY:  An Introduction to Search Engines and SEO 2.DAY:  Keyword Research 3. DAY: On-Page Optimization (On-page SEO) 4. DAY: Off-Page Optimization (Off-page SEO) 5. DAY:  Social Media Optimization (SMO): Getting Other Traffic Sources To Your Website 6. DAY: Pay Per Click Traffic: How to Use Google Adwords 7. DAY: Monitoring and Managing SEO Process    

10 Best SEO Books That Every Blogger Should Read

10 Best SEO Books That Every Blogger Should Read

SEO is becoming one of the most popular careers in digital media. Unfortunately, there aren’t many colleges that teach you SEO in the market. In this post, I am going to tell you the 10 best books about SEO and other related subjects I have read. These books helped me a lot, I am sure they will do the same for you too.
  1. Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin
This book is one of those for the amateurs, as the title suggests the author tells you that an hour a day can make you famous online. This books is for armchair reading and will definitely provide you a good introduction. Buy at Amazon
  1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie StricchiolaThis book can also read by amateur SEO enthusiasts, the author explains from the basics of SEO and slowly goes deep into the topic. The author talks extensively about creating an SEO friendly website. It is a must read to develop your SEO skills. Buy this book Art of SEO: Mastering Search Engine Optimization at Amazon.
  2. Web marketing all-in-one for dummies by John Arnold
  3. Successful SEO and Search Marketing In a Week: A Teach Yourself Guide (Teach Yourself Series) by Nick Smith Learn to master SEO and search marketing in just one week–and advance your career! Written by Nick Smith, a leading expert in search-based marketing, Successful SEO and Search Marketing in a Week quickly teaches you the insider secrets to making your business and products easily and quickly found on the Internet. Nick explains the functions of the major search engines as well as what SEO and search marketing are and what they do. He presents the importance of keywords and … Buy this book at Amazon

Google is the new phonebook – How the search changed in last 10 years?

Google is the new phonebook – How the search changed in last 10 years?

yellow pages vs google is the phonebookI have read that post titled Google vs Yellow Pages Survey Results by David Jenyns the other day. It made me think the good old days, right before this digital media boom! So, I asked myself this question, “-When was the last time, I used a Yellow Pages print book to look up information?”. The answer to that question was not easy – cos, I really don’t remember it exactly! When was the last time I did that? But, I do remember something that more than 4-5 times I had to recycle those books even without opening their cover page!… It’s quite sad isn’t it? or scary? or none of them and it’s rather quite exciting!!! Yellow pages are the telephone directory pages that are utilised to advertise or to checklist companies. They are typically categorized according to the services and solution. The title came from the way that these info have been only printed on yellow pages although the white pages were meant for no-business numbers. The uses of yellow pages come about accidentally when someone who was printing the directory run out of the white papers and used the yellow papers rather. Now its employed by all folks regardless if they speak English or not. In other countries, it can be just referred to as golden pages. According to Google, Google every day answers more than one billion questions from people around the globe in 181 countries and 146 languages. 15% of the searches we see everyday we’ve never seen before. With the developing cyber technologies Google has created computing programs, called “algorithms”, that can handle the immense volume and breadth of search requests. This is just at the beginning of what’s possible, and there is a constant battle between Google and the rest of Internet Search Engines to find better solutions.

Why Google Delivers More Targeted Results Than Other Search Engines

Like most of the major search engines, Google assembles the pages in its search index by using special “searchbot” or crawler software to scour the Web. Found pages are automatically added to Google’s ever-expanding database; when you perform a search, you’re actually searching this database of Web pages, not the Web itself. The results of your searches are ranked according to Google’s trademarked PageRank technology. This technology measures how many other pages link to a particular page; the more links to a page, the higher that page ranks. In addition, PageRank assigns a higher weight to links that come from higher-ranked pages. So if a page is linked to from a number of high-ranked pages, that page will itself achieve a higher ranking. The theory is that the more popular a page is, the higher that page’s ultimate value. While this sounds a little like a popularity contest (and it is), it’s surprising how often this approach delivers high-quality results. The number of web pages indexed by Google is among the largest of all search engines (Google and AllTheWeb are continually jockeying for “biggest” bragging rights), which means you stand a fairly good chance of actually finding what you are searching for. And the Google search engine is relatively smart, it analyzes the keywords in your query and recognizes the type of search result you’re looking for. (For instance, if you enter a person’s name and city, it knows to search its phonebook – not the general Web Index!) (…)    

5 Basic SEO Tips for Small Businesses

5 Basic SEO Tips for Small Businesses

Many businesses don’t have the capacity to employ the expertise of an SEO  agency to create their strategy and SEO activities. However, by becoming  familiar with the common search engine optimization processes the following  tactics can be implemented in-house.

Business man with a word SEO ? Stock Vector #24250505 1. Use correct keywords Keywords SEO search key words lock ? Stock Photo #23309960

Keyword research is an essential element of search engine optimization and is  commonly one of the first steps to take when undertaking an SEO campaign.  Initially, it is good practice for a company to think about the search terms  they expect that people would be using in order to find their company. From this  a list can be formed and the traffic volumes of the search terms can be found  using Google’s keyword research tools. The chosen keywords will then be the  heart of any future SEO activity and can be used as part of article marketing  activities and as a basis for on-site optimization and content creation.

2. Ensure your website is SEO friendly Chalkboard - Web Design ? Stock Photo #6592810

One of the key elements of SEO is making sure that the website is optimized  for and readable by search engine spiders as well as by the readers. A fundamental aspect of this will be  ensuring that there are sufficient keywords placed in the titles, copy and  meta-descriptions of the website to help Google read the page and rank it for  relevance to the searched term. It is worth considering however that keyword  stuffing can have negative consequences as Google can consider these websites to  be spam.

    3. Create backlinks Search Engine Optimization ? Stock Photo #4628100

Link building is the process of obtaining links from a wide range of external  websites. Google then follows these links and takes them into consideration when  ranking the page because they effectively act as endorsements from around the  web. Link building can be done through activities such as article marketing and  having listings on relevant article directories and partners’ sites. Remember  though, Google’s newer algorithm updates (Panda and Penguin) have tried to filter out spammy behaviour and therefore, quality is very much equal to quantity.

    4. Keep up to date with SEO news Open SEO site Yandex, Google, Bing, Yahoo ? Stock Photo #28099161

Google has a habit of changing its algorithms unexpectedly and often without  warning. This means, in the wake of these changes, a page position in the  results pages can change dramatically depending on how the algorithm has been tweaked.  Therefore, it is always best to keep up to date with any changes that can have  an effect on page ranking, so that a company can adjust its approach to SEO to  stay ahead of the game and ensure that their page continues to rank.

    5. Use Analytics Tools Web development concept: Web Analytics on tablet pc computer ? Stock Photo #29604153

You should make full use of different tools that analyze the traffic on your website for instance. This can be very important in making sure that you can see what keywords are most effective in your case or what are the times when you receive the most traffic. There are a lot of options out there for different analytical tools. The great thing is that a lot of these options are very cost effective or even free and thus you don’t need to worry about spending a fortune for getting the best SEO for your business.

What is Social Media SEO or SMO?

Are You Optimizing Your Website / Blog for Social Media SEO?

SMO Social Media Optimization
In July 2013, SearchMetrics.com did their Annual Analysis of what what makes Google Tick. They came up with this great chart that shows you what Google is using to Rank Content and how much weight they are giving to it.  Backlinks are still high on the list, but Social Sharing dominates the Top 10 Ranking Factors. Search Ranking Factors 2013

So How Can We Give Google What They Want?

With Social Media SEO, How You share content from Your WordPress blog is as important as what is shared from Your site.  This means Optimizing and customizing exactly what each Social Network actually shares from Your site.  You can let Google, Bing, Facebook, Twitter, and Pinterest decide for You or You can Optimize and target Your shared content for each network and search engine.
The crossover between SEO and Social Media Marketing is called ‘Social Media SEO (SMO)’, and the purpose of it is to use social media to improve your business’s  search engine rankings. So, why bother with social SEO? Because positive social activity around your website makes it easier/faster to rank your site in search engines, directly through the authority that search engines give you Facebook Likes, Tweets and Google +1s, and indirectly through exposing your content to a wider audiences, some of whom will link to it from their own sites. Social Media SEO isn’t a single branch of SEO and it won’t be replacing traditional SEO, but social signals are becoming increasingly integrated into search engine’s algorithms. Social signals aren’t still  as important as back links, but that won’t stay for a long time. If you want to improve your company’s website rankings by engaging in Social Media SEO, then you should take the following steps: 1. Create content that your clients/friends want to share with others 2. Make it easy for people to share your content 3. Setup a company page/account on Facebook, Twitter and Google+ 4. Communicate with your clients through your social media accounts 5. Share content (both your own and others) through your social media accounts If you do those things well, then the result should be you will get more Facebook likes and shares of your websites, more people will be following your Twitter, your website will receive Google +1s, positive reviews left on your Google+ page and so on… If your business operates in an industry where your competitors are doing both Traditional SEO and Social Media SEO, then you have no choice; if you want to achieve good rankings for good keywords, but to follow the above advice. Backlinks plus social signals will outrank backlinks alone, so you’ll get left behind if you’re only building backlinks. If your competitors aren’t involved socially online then that means you just got some luck here! Because, its the best opportunity for you gain an advantage over them! Happy SMOs!