5 Basic SEO Tips for Small Businesses
Many businesses don’t have the capacity to employ the expertise of an SEO agency to create their strategy and SEO activities. However, by becoming familiar with the common search engine optimization processes the following tactics can be implemented in-house.1. Use correct keywords
Keyword research is an essential element of search engine optimization and is commonly one of the first steps to take when undertaking an SEO campaign. Initially, it is good practice for a company to think about the search terms they expect that people would be using in order to find their company. From this a list can be formed and the traffic volumes of the search terms can be found using Google’s keyword research tools. The chosen keywords will then be the heart of any future SEO activity and can be used as part of article marketing activities and as a basis for on-site optimization and content creation.2. Ensure your website is SEO friendly
One of the key elements of SEO is making sure that the website is optimized for and readable by search engine spiders as well as by the readers. A fundamental aspect of this will be ensuring that there are sufficient keywords placed in the titles, copy and meta-descriptions of the website to help Google read the page and rank it for relevance to the searched term. It is worth considering however that keyword stuffing can have negative consequences as Google can consider these websites to be spam.3. Create backlinks
Link building is the process of obtaining links from a wide range of external websites. Google then follows these links and takes them into consideration when ranking the page because they effectively act as endorsements from around the web. Link building can be done through activities such as article marketing and having listings on relevant article directories and partners’ sites. Remember though, Google’s newer algorithm updates (Panda and Penguin) have tried to filter out spammy behaviour and therefore, quality is very much equal to quantity.4. Keep up to date with SEO news
Google has a habit of changing its algorithms unexpectedly and often without warning. This means, in the wake of these changes, a page position in the results pages can change dramatically depending on how the algorithm has been tweaked. Therefore, it is always best to keep up to date with any changes that can have an effect on page ranking, so that a company can adjust its approach to SEO to stay ahead of the game and ensure that their page continues to rank.5. Use Analytics Tools
You should make full use of different tools that analyze the traffic on your website for instance. This can be very important in making sure that you can see what keywords are most effective in your case or what are the times when you receive the most traffic. There are a lot of options out there for different analytical tools. The great thing is that a lot of these options are very cost effective or even free and thus you don’t need to worry about spending a fortune for getting the best SEO for your business.