Free SEO Lesson 16 – Glossary of Terms

SEO Glossary of Terms:

1.      AdWords: a keyword purchasing program 2.      AdSense: an advertising program 3.      Blog or Web Blog: a kind of a web page, which needs to update daily 4.      Browse: to explore or follow a link 5.      Browser: software programs that make you able to study documents on the web or internet 6.      Bot: for in-depth search a software tool is utilized 7.      Cache: a particular space for storage of your visited pages 8.      Cached Links: the facility to view the version of a page, which has been stored in a database 9.      Cascading style sheet: for describing font, size, color, spacing etc  the utilization of W3C recommended language (CSS) 10.  CGI: the common gateway interface is a standard interface between programs running on the same machine and web server software 11.  Client: a process, program or a computer, which is helped by other process, program or computer 12.  Click through rate: CTR is necessary for revenue generation and good ranking is not sufficient without CTR 13.  Cloaking: It has been utilized by stop page thieves for hiding the content of page 14.  Cookie: through your web browser some information is stored on your computer by a web server, which helps in later visits 15.  Cost per click: CPC: when Google or other search engines display your add your payment is evaluated through it 16.  Data base: a data base is storage place where data is stored in classified and easily retrievable 17.  Dead link: If a link does not link to a site due to various reasons, it is called a dead link. 18.  DE-listing: if a search engine index remove a page due to some reasons it would be De-listing 19.  Domain name: a recognition for IP addresses 20.  Dynamic content: the changing information on web pages 21.  Frames: to combine two or more HTML documents within a single screen the utilization of HTML technique 22.  FTP: The File Transfer Protocol: from one computer to another computer the rapid file transferring 23.  Google: The best search engine with more than 8 billion URLs 24.  Heading: the text found inside HTML heading sections 25.  Hidden text: the text, which is not visible for visitor only spider can read it 26.  HTML: Hyper Text Markup Language 27.  HTTP: Hyper Text Transfer Protocol 28.  IE: Microsoft Internet Explorer is known as “IE” 29.  Invisible web: some pages are exclusive (because search crawler cannot access them and called invisible web) and some inclusive because of policy 30.  IP: Internet protocol address or Internet Protocol Number 31.  Java: a programming language 32.  Java script: a small computer language utilized with HTML for simple tasks 33.  Keyword: a specific word which forms search engines 34.  Keyword density: the proportion of appearance of a word in a web page text 35.  Keyword domain name: the utilization of keywords in URL 36.  Keyword phrase: a phrase that is part of search engine 37.  Keyword purchasing: to control banner ad placement the buying of keywords from search engines 38.  Keyword stuffing: the recurring of keywords or phrases within links 39.  Link: a pointer to another web page 40.  META tags: for the description of the documents tags inserted 41.  Mirror sites: identical websites or pages’ multiple copies, which is also known as Doorway sites 42.  Multiple Titles: in the header section of a page the recurring of the HTML title tag for enhancing positioning of the search engine 43.  Multiple keyword tags: on a page, with the intention of improve the relevancy of the best keywords META tags are utilized 44.  NOFRAMES tag: it is very important for search engine optimization and it permits no-frames, and browser view inside the frame 45.  NOSCRIPT tag: it permits browsers to view when they push a button 46.  Page Popularity: for a specific page the measure of quality and number of links 47.  Placement: positioning 48.  Pop-ups: popping-up a window in a tiny box on a visited page to display an add or deliver information 49.  Positioning: the process initiated by a directory or a search engine in order to relevant site appearance 50.  Positioning technique: the modification of a web page for better treatment from search engines during a query 51.  Query: for location of web pages the combination of a word or phrase with syntax to provide instructions to search engines 52.  Ranking: view positioning 53.  Registration: for getting indexed providing information to search engines or directory to a new web page 54.  Relevancy algorithm: in a query, the process to match the keywords with the content of each web page is utilized by search engine or directory 55.  Relevancy ranking of search results: for determining the order of displayed search results the method is implemented 56.  Re-submission: for the similar site or page the repeating registration process, however, it is considered doubtful by the search engines 57.  Robot: any process which is not under human control such as a browser, program that can follow hypertext links and can have access to web pages 58.  Robots.txt: any text file stored in the highest level directory and the access is denied by robots 59.  RSS: Really Simple Syndication 60.  Search Engine: for indexing internet web pages, returning lists of pages and storing the results a group of server is dedicated 61.  SEO: Search Engine Optimization 62.  Server: a process, program or a computer that works on client’s request 63.  Siphoning: stealing of traffic from other sites through different means 64.  Spamming: the sending of unsolicited bulk mail 65.  Spider: it surfs the web, stores the URLs and indexes the keywords it is a part of a search engine 66.  Spidering: the working process of spider 67.  Spoofing: the intention to deceive an electronic catalogue through alteration or creation of document 68.  Static page: it resides on servers and recognizes through a unique URL 69.  Stop words: words such as: and, or, of, in are frequently occurring words and are often ignored 70.  Tags: Within a web document, some notifications or commands are written. These are HTML codes utilize for recognition 71.  Traffic: a web site or web page visitor 72.  Unique visitor: a real visitor to a web page or website 73.  URL: Universal Resource Locator 74.  Web copywriting: it is just like writing a copy for any other publications  

Free SEO Tutorials – SEO Explained in 19 easy lessons:

  Lesson 1: Introduction (What is SEO?)       Lesson 2: How search engines work?  Lesson 3: Keyword Research Lesson 4: Competition Research Lesson 5: Site Preparation Lesson 6: Page Optimization (On page SEO) Lesson 7: Getting Indexed Lesson 8: Link Popularity Analysis Lesson 9: Link Building (Acquiring Links) Lesson 10: Using Social Media (Off page SEO) Lesson 11: Article and Directory Submissions Lesson 12: Web 2.0 and Viral Marketing Lesson 13: Rank Checking Lesson 14: Visitor Analysis Lesson 15: Best Free SEO Tools Lesson 16: Glossary of Terms BONUS LESSONS Lesson 17: Google Adwords Lesson 18: Google Adsense Lesson 19: Google Analytics

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