The core of the success of your SEO will revolve around your ability to pick and then use the correct keywords for your website and online campaigns. In this lesson, you will see just how important keywords are, how to analyze them, how to research them and then how to use them in order to optimize a website.
Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have a global presence.
When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.
The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.
Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.
Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each-products, locations, etc.
There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.
Free SEO Tutorials – SEO Explained in 19 easy lessons:Lesson 1: Introduction (What is SEO?) Lesson 2: How search engines work? Lesson 3: Keyword Research Lesson 4: Competition Research Lesson 5: Site Preparation Lesson 6: Page Optimization (On page SEO) Lesson 7: Getting Indexed Lesson 8: Link Popularity Analysis Lesson 9: Link Building (Acquiring Links) Lesson 10: Using Social Media (Off page SEO) Lesson 11: Article and Directory Submissions Lesson 12: Web 2.0 and Viral Marketing Lesson 13: Rank Checking Lesson 14: Visitor Analysis Lesson 15: Best Free SEO Tools Lesson 16: Glossary of Terms BONUS LESSONS Lesson 17: Google Adwords Lesson 18: Google Adsense
Lesson 19: Google Analytics