Here, you will see how to perform competitive research. To make the process easier you can use several tools. However, our focus is on limited tool usage, in learning competitive research, without spending a single penny. The initial step as I mentioned above is to find your competitors and to check out their contents. Though keywords are important, yet this is less significant prior to understand your competitors.
Nonetheless, if you find hard to recognize your competitor then place all your keywords into a spread sheet and improve the list by adding the below-mentioned information.
- For in-title “keyword” and in-anchor “keyword”, the number of outcomes at the time of your implementation begins. Your direct competitors are those who come up after this. They are involved in SEO and they are in your field.
- When you utilized the “in-title” command for that keyword the number of results of your utilization
- When you utilized the “in-anchor” command for that keyword the number of results of your utilization
- The ranked number of the site one for every term
- In Google “broad match” the exhibition of complete numbers of outcomes
- A free keyword suggestion tool is available freely from Wordtracker. You can also view daily or monthly estimated search of Google.
If you have a keyword, which is closed to the reach and in Google complete outcomes are low and the 1 to 3 above-mentioned points are not high, you have a competitive and potential keyword for you.
Now study the quality and quantity of your competitors’ content. SERPs (search engine results pages) are the best place to understand why your competitors outrank you.
Keep in mind that search engines are unable to view everything as far as content goes prior you hurry to increase more pages to your site. They prefer and like pertinent content and text; thus, if you want to add a video in your website place it on the similar page of relevant text. Moreover, a transcript of video can also be added.
There are some other point keep in mind because they are significant:
- The structure of your navigation at least should be equivalent to your competitors; therefore, when you build your website divide up the media according to the hosting. For instance, you are constructing a website that hosted a diversity of petroleum products then you will have to divide the media into gasoline, diesel, grease etc. Moreover, you will also add relevant aspects.
- Also, consider how many links your competitors have and what the source of links is. You can use Link Popularity Tool at SEO Chat. A valid URL can be utilized to query MSN, Google, and Yahoo to search URL links. It will help you to find the numbers only, for actual links, you can use “link operator” in Google. This link is also useful for Yahoo, which is more effective than Google.
- Check your competitors’ source code and evaluate their on-site optimization, view their titles and H1 and H2 tags, Meta tags, and internal site structure.
- Find the mistake of your competitors, assess their link building strategy
I hope after practicing all these instructions you would have better understanding how to do competitive search.
Free SEO Tutorials – SEO Explained in 19 easy lessons:
Lesson 1: Introduction (What is SEO?)
Lesson 2: How search engines work?
Lesson 3: Keyword Research
Lesson 4: Competition Research
Lesson 5: Site Preparation
Lesson 6: Page Optimization (On page SEO)
Lesson 7: Getting Indexed
Lesson 8: Link Popularity Analysis
Lesson 9: Link Building (Acquiring Links)
Lesson 10: Using Social Media (Off page SEO)
Lesson 11: Article and Directory Submissions
Lesson 12: Web 2.0 and Viral Marketing
Lesson 13: Rank Checking
Lesson 14: Visitor Analysis
Lesson 15: Best Free SEO Tools
Lesson 16: Glossary of Terms
Lesson 17: Google Adwords
Lesson 18: Google Adsense
Lesson 19: Google Analytics