Free SEO Tools

Top Free SEO Tools For Increasing Rankings on Google

SEO Stylized Logo Stock Photo - Image: 14761010 When it comes to free SEO tools, there are many out there used for different  purposes such as checking backlinks, pageranks, keyword research, analytics etc.  It becomes difficult to decide the relative importance and usability of each  tool. Hence, in this article I have compiled a list of free SEO tools I use  which have made my work easier. Google Adwords Royalty Free Stock Photos - Image: 18019748 Google AdWords Keyword tool The first step in any SEO campaign is identifying the keywords/key phrases  you want to use – popularly known as keyword research. Google AdWords Keyword  tool is the most widely used and acclaimed free tool for keyword research. It  will let you know which keywords to target, the competition for those keywords,  and will also offer suggestions on popular phases you might not have even  thought of. There are other paid keyword research tools like keyword discovery  and wordtracker which are good as well, but this tool is valuable and efficient  when it comes to a free SEO tool. Sitemap Stock Images - Image: 5076134 XML Sitemap Generator If you place a formatted XML file with site map on the web server, you enable  Search Engine crawlers (Google) to find out what pages are present on your  website and which ones have been changed recently. Whenever you add new content  to your site you will obviously want to make sure Google knows about it.  Sitemaps help search engine’s spiders crawl your site and understand what it’s  about. The XML sitemap generator will create a sitemap compliant with the search  engine that you need to upload to your home directory every time your site is  updated. Rank Checker SEO Book’s Rank Checker A Firefox plugin that enables you to check where your website is ranking in  keyword searches. You can save details of every campaign and run reports from  your browser in seconds. It helps you analyze website rankings on the three  major search engines – Google, Yahoo and Bing. SEO Book’s Rank Checker is a  widely used tool which is highly recommended to check your search engine  rankings. HubSpot's Marketing Grader Hubspot’s Website Grader This free SEO tool can perform a health check on your website before awarding it a grade and offering advice on how it could be improved. A few interesting features are blog analysis, indexed pages analysis, metadata, domain info, inbound links, last crawl date, social media grader etc. You can discover how effectively your site is described (language) and how often it has been bookmarked on Digg or Delicious. Also, you can add a Website Grader widget (which provides you with a code to paste into your site) displaying a badge featuring your search marketing quality score. Backlinkwatch Backlinks Watch (backlinkwatch.com) SEO revolves around backlinking. This tool gives you a clear count and  analysis of your website’s backlinks including the page they are on, anchor text  and the total number of backlinks on that particular page. This useful tool will  let you know who’s linking to your content and track the success of your link  building campaign. Another backlink tracker I also use is Majestic-SEO  (majesticseo.com) Google Analytics Royalty Free Stock Image - Image: 18019746 Google Analytics / Google Webmaster Tool These two tools together make the fundamentals of search engine marketing.  Based on Urchin, Google Analytics is a top analytics tool available to everybody  for free. This analytics gives you details about traffic behavior, funnel  information, conversions, landing pages and much, much more. Google webmaster on  the other hand gives you a view of what Google “sees” on your site including  crawling speed, crawling rate, highest pagerank of your site and more. SpyFu (spyfu.com) SpyFu lets you enter either a keyword or domain into its search box to begin  the process. You are afterward presented with results to help you decide if a  particular keyword is an appropriate choice for your SEO or ad campaigns and  other keyword possibilities. From domain searches, you can see your competitors  and discover details of their organic or paid search campaigns. There is paid  version of spyfu.com which offers more features, but the free one has quite a  lot as well.

Compete (compete.com) This is a great tool for analyzing your competition. You can see traffic and  engagement metrics for any website; identify sites for affiliate and SEO link  building. Also you can analyze competitor keywords and search strategies for  free. Other features include; analyzing subdomains, tagging, comparisons,  portfolios and CSV download of information. Compete.com also has a subscription  based paid service which you can use to attain additional features. There are many other free SEO tools but the ones mentioned above are a must  for any SEO campaign. Tested and tried by us.

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