Google is the new phonebook – How the search changed in last 10 years?
I have read that post titled Google vs Yellow Pages Survey Results by David Jenyns the other day. It made me think the good old days, right before this digital media boom! So, I asked myself this question, “-When was the last time, I used a Yellow Pages print book to look up information?”. The answer to that question was not easy – cos, I really don’t remember it exactly! When was the last time I did that? But, I do remember something that more than 4-5 times I had to recycle those books even without opening their cover page!… It’s quite sad isn’t it? or scary? or none of them and it’s rather quite exciting!!!
Yellow pages are the telephone directory pages that are utilised to advertise or to checklist companies. They are typically categorized according to the services and solution. The title came from the way that these info have been only printed on yellow pages although the white pages were meant for no-business numbers.
The uses of yellow pages come about accidentally when someone who was printing the directory run out of the white papers and used the yellow papers rather. Now its employed by all folks regardless if they speak English or not. In other countries, it can be just referred to as golden pages.
According to Google, Google every day answers more than one billion questions from people around the globe in 181 countries and 146 languages
. 15% of the searches we see everyday we’ve never seen before. With the developing cyber technologies Google has created computing programs, called “algorithms”, that can handle the immense volume and breadth of search requests. This is just at the beginning of what’s possible, and there is a constant battle between Google and the rest of Internet Search Engines to find better solutions.
Why Google Delivers More Targeted Results Than Other Search Engines
Like most of the major search engines, Google assembles the pages in its search index by using special “searchbot” or crawler software to scour the Web. Found pages are automatically added to Google’s ever-expanding database; when you perform a search, you’re actually searching this database of Web pages, not the Web itself.
The results of your searches are ranked according to Google’s trademarked PageRank technology. This technology measures how many other pages link to a particular page; the more links to a page, the higher that page ranks. In addition, PageRank assigns a higher weight to links that come from higher-ranked pages. So if a page is linked to from a number of high-ranked pages, that page will itself achieve a higher ranking.
The theory is that the more popular a page is, the higher that page’s ultimate value. While this sounds a little like a popularity contest (and it is), it’s surprising how often this approach delivers high-quality results.
The number of web pages indexed by Google is among the largest of all search engines (Google and AllTheWeb are continually jockeying for “biggest” bragging rights), which means you stand a fairly good chance of actually finding what you are searching for. And the Google search engine is relatively smart, it analyzes the keywords in your query and recognizes the type of search result you’re looking for. (For instance, if you enter a person’s name and city, it knows to search its phonebook – not the general Web Index!)