Contrary to popular belief, SEO and SEM (Search Engine Marketing) are not too complex to understand and you do not need to spend a fortune on hiring an SEO/SEM expert. On this tutorial, I want to strip away the mystique from SEO and SEM as much as possible, so that you will have enough knowledge of all the basics and the terminology to be able to understand the SEO geeks. We’ll uncover the meaning of the jargon and acronyms you need to know, such as PPC (pay per click advertising), backlinking or social signals and algorithms.
Understand the functions of the major search engines, and what SEO and Search Marketing are and what they do
Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Learn how to make changes to the pages on your site to improve ranking.
Ensure that all your links are found and indexed by search engines and generate backlinks.
Drive people to your website through social media and other popular websites.
Learn how advertising on the internet can benefit you.
Monitor and manage your progress through tools as Analytics, Webmaster and shortened URLs.